You can view all your You Tube information on Apple TV
http://www.youtube.com/creators/partner.html
Youtube’s core competency is video sharing. Prahalad and Hamel offer the following tests to identify the firm's core competencies:
- Is it a significant source of competitive differentiation?
I believe that there is a significant competitive differentiation between YouTube and its competitors such as Vimeo, Hulu, Youku, Tudou etc. Google’s acquisition of YouTube for $1.65billion first helped to kill off most of their competitors. It broadened their popularity worldwide which meant that more people would continue to contribute and watch YouTube. According to market trackers at Hitwise, YouTube has a 45% share on the online video market which is more than its top four competitors combined.
Does it provide a unique signature to the organization?
YouTube is not unique with its technology but the experience and execution it provides a unique video sharing method that enables:
- Usability
- Community
- Social network accessibility
Heuristic evaluation is a usability evaluation technique which allows experts to critique an interface by verifying its agreement with general and simple heuristics or principles, such as clarity, consistency or fluidity of navigation. YouTube’s usability was audited following the list of the ten Nielsen’s recommended heuristics for usable interface design.
General evaluation is shown by a ↑ – positive, ↓ – negative, ↔ – present but unsatisfactory.
V i s i b i l i t y o f S y s t e m S t a t u s C o n c e r n i n g t h i s g u i d e l i n e , Y o u T u b e p e r f o r m s g e n e r a l l y w e l l , a s i t k e e p s t h e u s e r i n f o r m e d a b o u t w h a t t h e s y s t e m i s d o i n g , b y p r o v i d i n g i n f o r m a t i o n a b o u t l o a d i n g a n d t o t a l v i d e o t i m e s .
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