Consistency and Standards

In contrast, this is where YouTube performs worst. Two examples are:

i) Navigation history is lost when the user logs into the system, so, for instance, the loss of videos

watched, quick lists, etc; and

ii) Comments are frequently chats between users, but as these are not presented over a linear, dated

logic, the context and understanding are mislaid.

Error Prevention

This guideline is not observed; for example, when watching a video in a channel page, a table of contents is shown, although every time the user clicks in any of the other videos, the user is directed to a standard page losing any previous contextual information. In order to re-access it, being obliged to use the back button.

V i s i b i l i t y o f S y s t e m S t a t u s

Concerning this guideline, YouTube performs generally well, as it keeps the user informed about what the system is doing, by providing information about loading and total video times.

 Match Between System and the Real World

This heuristic verifies to what extent the language of the interface respects the user s familiar language and concepts.

On the one hand the video controls, similar to domestic video players, respect real-world conventions,but on the other hand, there is a vast amount of unclear terminology and associated functions, such as: quicklists, featured videos or channel names.

User Control and Freedom

Copyright Infringement

Challenges

1. YouTube has a lot of issues with copyright infringement and

appropriateness of content.

2. Inappropriate content is an issue as school districts have started to block

access to the site to cut down cyber bullying.

3. Some governments prevent access to YouTube throughout entire nations

to limit access to some information and to protest content deemed as

offensive for moral or religious reasons.

http://www.youtube.com/t/press_statistics

https://www.youtube.com/t/about_youtube

https://www.youtube.com/t/faq

http://www.onlinevideowatch.com/youtube-isnt-dead-but-insiders-integrity-is/

http://37signals.com/svn/posts/48-youtubes-competition-misses-the-point

http://www.masternewmedia.org/interface_design_and_navigation/usability/Youtube-usability-and-

Broadcast Yourself

 

4/23/2005The first video on YouTube, uploaded at 8:27 PM on Saturday April 23rd, 2005. The video was shot by Yakov Lapitsky at the San Diego Zoo.http://www.youtube.com/watch?v=jNQXAC9IVRw

History of You Tube , LLC

You Tube  , LLC is a subsidiary of Google, limited liability company

* Founded February 14, 2005 (2005-02-14)

* Founder(s) Steve Chen, Chad Hurley, Jawed Karim

* Headquarters 901 Cherry Ave, San Bruno,

California, United States Area served Worldwide Key people Salar Kamangar (CEO)

 You Tube 's Slogan is  : Broadcast Yourself Website  

Company Perspectives

Everyone can watch videos on YouTube. People can see first-hand accounts of current events, find videos about their hobbies and interests, and discover the quirky and unusual. As more people capture special moments on video, YouTube is empowering them to become the broadcasters of tomorrow.

Key Dates

• 2005: Company founded; YouTube receives $3.5 million in venture capital.
• 2006: Company sold to Google Inc.
• 2007: YouTube launches nine international web sites.

https://www.youtube.com/t/about_youtube

http://www.youtube.com/watch?v=X2N_V2dfS1U&feature=relmfu

http://www.youtube.com/watch?v=PazFKj_aIpA&feature=related

Strategy

YouTube – was crated for individuals to share video footage thru the Internet. The company has amassed a collection of user generated content, thousands of short films and television episodes, and hundreds of full-length movies. Serving more than two billion videos a day, it has become the clear leader in online video sharing. 

“ Me at the Zoo “ was the first video loaded on You Tube.

Core Competencies

 You can view all your You Tube information on Apple TV 

Meet their partners 

http://www.youtube.com/creators/partner.html 

Youtube’s core competency is video sharing. Prahalad and Hamel offer the following tests to identify the firm's core competencies:

1. Is it a significant source of competitive differentiation?

I believe that there is a significant competitive differentiation between YouTube and its competitors such as Vimeo, Hulu, Youku, Tudou  etc. Google’s acquisition of YouTube for $1.65billion first helped to kill off most of their competitors. It broadened their popularity worldwide which meant that more people would continue to contribute and watch YouTube. According to market trackers at Hitwise, YouTube has a 45% share on the online video market which is more than its top four competitors combined.

Does it provide a unique signature to the organization?

YouTube is not unique with its technology but the experience and execution it provides a unique video sharing method that enables:

• Usability
• Community
• Social network accessibility

Heuristic evaluation is a usability evaluation technique which allows experts to critique an interface by verifying its agreement with general and simple heuristics or principles, such as clarity, consistency or fluidity of navigation. YouTube’s usability was audited following the list of the ten Nielsen’s recommended heuristics for usable interface design.

General evaluation is shown by a ↑ – positive, ↓ – negative, ↔ – present but unsatisfactory.